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Keep your skin looking firm and toned

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How to get a firm and toned skin?Many women with dark skin dream of having firm, toned skin. You probably do too! Why does skin lose its elasticity, and what can you do about it? The IN'OYA team has a few answers.

Firming treatments for the face and body are all the rage right now as women try to keep their bodies and skin smooth and toned. After a few years, skin begins to lose its moisture and produce fewer ceramides, which acts as a sort of "cement" for skin to retain moisture. At the dermis level, skin cells begin to synthesize less collagen and elastin, leading to a loss in firmness and elasticity. Collagen production can decline by 1.5% per year. But there are some things you can do to keep your skin looking firm and toned!


The secret to firm skin lies not in the superficial layers but in the middle dermis layer. Be sure to regularly moisturise your skin well using a cream with ceramides such as My Corrector Unifying Moisturising for dry skin) or My Corrector Unifying Mattifying (for combination to oily skin), and drink a lot of water! Also remember to massage your skin when applying your moisturiser to stimulate circulation in the upper layers of skin, which helps smooth and firm up skin. In addition to staying hydrated, a proper cleansing routine is essential to keep skin smooth and firm. The CLEAN'OYA®range offers several products so you can find the right one for your skin type (see our Beauty Tip on this topic).


You can alternate between hot and cold wate in the shower. The temperature difference will stimulate microcirculation, and the cold water will help shrink pores and firm up skin. It might be chilly, but as we all know, one must suffer to be beautiful!

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