"This month, the IN'OYA brand celebrates its 12th anniversary, and I personally am turning 44.
After all these years of sharing with the IN'OYA team the ups and downs of always serving our OYAs in a remarkable way.
What a pleasure it is to announce that the IN'OYA brand is now referenced by Marionnaud.
The situation in 2023 is far from straightforward for many cosmetics brands. The COVID debts also continue to weigh on our business.
But we need to sit back and savor the steps we've taken. Ethnic brands are no longer hidden as they used to be. Ethnic brands bring diversity to retailers' product offerings. Ethnic brands are as professional and efficient as mainstream brands. Ethnic brands have competent multi-ethnic teams with strong, real human and societal values.
Since its launch, the IN'OYA brand has succeeded in being distributed in over 1,000 points of sale in France, thanks to our partner pharmacists, who have trusted us from the outset. Many thanks to them for their trust.
And today, it's with real satisfaction for our products, great pride for our team and a big thought for those who were there before us, that we can announce that the IN'OYA brand is now available at Marionnaud.
First on Marionnaud.fr, then in a few weeks in a few test stores:
- Marionnaud Créteil
- Marionnaud Evry 2
- Marionnaud Carré Sénart
Many thanks to Elisabeth, Aurélie and the entire Marionnaud Purchasing team for their intense exchanges over the last few months, and for your human and professional support throughout these negotiations.
You give meaning to Marionnaud's commitment to positive beauty and self-love, whatever our origins, orientations or individual commitments.
This distribution of our products in Marionnaud stores further enhances the availability of an effective and serious ethnic dermo-cosmetic offer throughout France.
As usual, I'm counting on all our buyers to invade the Marionnaud website and the 3 test stores to encourage ethnic brands. Our success will inevitably be the success of the brands that come after us.
Let's make this launch a success for us, for the community and for changing the world at our level.
Thank you, Marionnaud. You are an agent of change, and your decision gives hope to an entire community that is just asking to be taken into account in the specificity of their skin, their hair and their beauty.
We'll get there, hand in hand.
Ubuntu "
Laïla & Abd Haq