This year, IN'OYA Laboratory has set itself a challenge: to participate in the Indies & Beauty Tech Forum, the Cosmetiquemag Awards 2022 by presenting its latest innovative product.
What is the Indies & Beauty Tech Forum?
Organized by Cosmétiquemag, the Indies & Beauty Tech Forum is an annual competition that consists in presenting a project, product, techno in front of a jury of retailers and opinion leaders of the beauty and technology sector.
The objective is to convince this jury during one day, the participants present and defend their project or product during a 3 minutes pitch. Then, awards are given in different categories, each time with a gold, silver and bronze award.
What awards has IN'OYA won?
IN'OYA Laboratory, represented by the Founder of the brand Mr. Abd Haq Bengeloune, was able to participate this year in the Cosmétiquemag Awards 2022 and won not 1 but 3 Awards!
- The Founder's Award: as the head of the project and of the brand for 11 years, Mr. Abd Haq Bengeloune has well deserved his award. We are proud of him! Discover exclusively here a part of his speech:
"I could have presented you Barack OBAMA or Nelson Mandela, both black men, Nobel Peace Prize winners
But I prefer to introduce you to Wangarai MAATHAI, the woman who initiated the Great Green Wall of Africa and who is ALSO a Nobel Peace Prize winner in 2004
I could have introduced our Eye Contour by focusing on its anti-puffiness and anti-dark circle properties, explaining that the periorbital area of our eyes is particularly fragile because the skin is 5 times thinner...
But I prefer to insist that 33% of NMM women have pigmented dark circles or periorbital hyperpigmentation
I could have introduced myself: my name is Abd Haq BENGELOUNE, founder of the IN'OYA Laboratory, Biomedical Engineer having done all his career in R&D
But I prefer to introduce you to a team with a majority of women, multiethnic, talented, representing several origins or nationalities, speaking different languages and reflecting the image of our OYA.
- The Entrepreneur's Favourite Award: IN'OYA is first a dream, an idea, a project and then a team. IN'OYA is also its team, the heart of its values. To be as close as possible to you in order to succeed and to make available products and treatments that reflect you and take care of you on a daily basis.
- The Award for Specific Facial Care with My 3-in-1 Eye Contour " anti-dark spot, anti-dark circle, anti-puffiness " MEL'OYA®Eyes !
Our latest innovation rewarded!
My 3-in-1 Eye Contour " anti-spot, anti-dark circle, anti-puffiness " MEL'OYA®Eyes is a specific care that allows to treat all types of hyperpigmentation spots on the face: inflammatory, sun, hormonal. But also the different types of dark circles (hollow, black) or bags (fatty or watery). Its effectiveness is proven after 28 days of use. Its patented technology MEL'OYA® Eyes makes this eye contour, a unique care.
Winning these three awards and the meetings held during this competition represent a real success for the entire IN'OYA team and motivate us to continue innovating and offering more products that meet the needs of black, dark and mixed-race skin.
The whole team dedicates this award to you, dear OYAs!