Mix Beauty Paris, Interview with Aldjia Ait-Meddour

Aldjia Ait-Meddour est l'invitée de janvier d'IN'OYA

The guest of the month is Aldjia Ait-Meddour, creator of Mix Beauty boutiques

Our guest of the month of January is Aldjia Ait-Meddour, founder of Mix Beauty boutiques located in the Paris region and whose concept is a great success. Its stores provide complete care ranges for black and matte women: makeup, hair care, cosmetic care... Mix Beauty boutiques also offer women the opportunity to enjoy on-site services such as make-up and hairdressing, in a space dedicated to beauty and well-being.

Meet Aldjia, who tells us more about Mix Beauty boutiques.

When did you create the concept of Mix Beauty, and why did you choose to set up a space dedicated to black and matte women?

The first Mix Beauty boutique was opened in 2010 at the Les Arcades shopping centre in Noisy-le-Grand.  The opening of a global beauty concept store is the lifelong dream of the cosmetics enthusiast that I am. Bringing together in one place all the activities related to beauty (shop, hairdressing, nail work, aesthetic booths ...) was obvious to me: saving time for the consumer, but also greater customer satisfaction who can be advised by all beauty professions without changing address.

The idea that this space is open to all the beauties of the world came to me a little later, when I realized the shortage of the offer in France of selective products and high-end services dedicated to ethnic beauties. The offer was very scattered and the services (especially hairdressing) were of low quality. And yet the demand is strong, the purchasing power more and more important... a real market niche poorly exploited in which my concept had real potential and the future ! So I wanted to democratize this market segment!

What care and support can Mix Beauty customers enjoy?

Our beauty areas offer an all-in-one service and have unique know-how and expertise. Our expertise focuses on 5 beauty professions (hairdressing, aesthetics, makeup, image consulting, well-being) to adapt to the desires of each. A global and complete offer that simplifies shopping and ensures a very appreciable time saving.

In our salons, each client is considered as a whole and is accompanied in all stages of her beauty ritual. She can experience a complete makeover, do her shopping and give herself a wellness break, all this in less than a day and without changing address!

Do you have any plans to expand into the Paris region or other regions in France?

The brand now has three spaces. As the openings progressed, we improved and refined our concept, methods and know-how. Today, we hope that Mix Beauty can continue its growth at the national level but also internationally since it is still a unique concept that can be developed in all cosmopolitan cities in its own name or in franchise.

Initially, we want to establish ourselves mainly in Paris and the Paris region, around our bases and then extend the development of our concept on an international scale and this through the franchise system with a desire for development advocating above all quality.

Why did you choose to trust IN'OYA products?

IN'OYA has been able to bring to all our customers with sensitive skin the ultra-security they are looking for, the brand has indeed reinvented the dermo-cosmetics of black and mixed skin. It represents for us in a way a "new generation" of dermo-cosmetic products that combine a unique process in dermo-cosmetics and a rigorous and limited selection of essential ingredients which allows us to offer safe and effective formulas to our demanding customers.

What beauty advice would you give to our "OYA"?

«Having beautiful skin requires above all good hydration and good protection! »

Find the addresses of all Mix Beauty stores as well as their online store on www.mixbeauty.com

Interview de la fondatrice de Mix Beauty pour IN'OYA