From blogs to YouTube videos, Instagram to TikTok and Facebook, each platform offers a new angle on cosmetic trends and "must-have" methods.
These permanent showcases don't just present products; they also shape our perception of beauty. The more holistic approach to skincare, with the "in & out" technique, or minimalist routines have emerged and evolved thanks to these channels. However, some of these procedures raise questions. Often very attractive, they promise rapid, even spectacular results. But what about their real impact and, above all, their durability?
These tips come from a variety of sources. Many of these influencers - now called content creators - have the advantage of being accessible, but are not always experts.
Their recommendations cross paths with those of real skin specialists, such as dermatologists, pharmacists and beauty professionals. In this information-overloaded context, it becomes difficult to distinguish reliable recommendations from those to be avoided.
What's more, over the past few years, surveys have shown the considerable impact of social networks on our consumption. A recent GFK study for Facebook showed that 72% of Beauty sector customers were influenced by online content when buying products.