"Despite the difficulties linked to the shortage of a huge number of raw materials since the end of 2022 and the beginning of 2023, resulting in many dermocosmetics brands running out of stock!

Despite the difficulties linked to PGE repayments and other PRE-COVID loans, which are putting our cash flow under permanent strain!

Despite the current difficulties in parapharmacy, with a slowdown in dermocosmetics in the first half of the year!

A recent report by research firm @McKinsey & Company shows that more equitable beauty in 2024 could mean a $9.2 billion opportunity for black consumers in the US :

By increasing funding for minority-owned brands from venture capital funds

By increasing diversity in retailer management teams and highlighting brands specific to black, dark and mixed-race skin in these store chains.

Meanwhile, in France, thanks to trailblazers like @Dieynaba NDOYE's WAAM brand and @Kelly MASSOL's Les Secrets de Loly, we're more than proud to announce that IN'OYA is now stocked in Monoprix stores.

We've succeeded in being present in over 1,000 outlets in France, and today it's with a thought for our mothers that we announce that the IN'OYA brand is now available in Monoprix stores.

After more than 6 months of discussions and negotiations, we'd like to thank all the Monoprix PURCHASING & SUPPLY teams who have placed their trust in us and who are working to promote sustainable trade: thinking, buying and selling "responsibly", taking care to respect the environment and promoting fairness.

By distributing our products in Monoprix stores, we are significantly improving the availability of effective and reliable ethnic dermocosmetics throughout France.

For a list of all Monoprix stores selling our products, click on the link below.

In the meantime, I invite all those interested in our products and who buy in Monoprix stores to ask our teams for our brand to support us, but also to support the diversification of offers for black, dark and mixed skins. This is a first step, but we can only succeed with the support of all black, dark and mixed-skinned people.

Because the success of this launch will help other brands, and also other retailers, to place their trust in ethnic brands.

It's a first step, with more to come, but the movement is underway, and Monoprix has just made its contribution. It's up to us to do the rest, by invading Monoprix stores to buy our products.

We'll get there, all together, hand in hand. 

Ubuntu "

Laïla & Abd Haq