Abd Haq BENGELOUNE
Founder & President
Why should black women choose between Beauty and Health? Why should removing a spot and even out your face lead to a risk of developing cancer, destroying your skin?
Of Senegalese origin and Engineer specialized in biomedical, I decided to create the IN'OYA Laboratory to put black and matte skin at the heart of scientific research, alongside the largest French laboratories (CNRS, INSERM, Faculties of Pharmacy ...). Each product developed by IN'OYA thus allows each "OYA" to have an effective cosmetic treatment, clinically proven and especially without side effects. The scourge of voluntary depigmentation has also given me the desire to offer healthy and skin-friendly products, so that every black and matte woman can beautify her skin while taking care of her health.
Innovation is our DNA and the Great African Green Wall is our source of inspiration for effective, supportive and natural products.
I dedicate our products to the first of the "OYA", my mother, whose eyes push me to continue to seek with the whole IN'OYA team the best effective active ingredient, the best organic formula as well as the best clinical studies to make the beauty of the black woman and mate a healthy beauty.
lire la suiteAbd Haq BENGELOUNE, CEO & FOUNDER
THE IN’OYA HISTORY IN A FEW DATES
En 2001, in order to understand the mechanism of occurrence of albinism in black individuals (AOC type 3 and rufus), different genes were studied by researchers from the French public scientific community (CNRS / INSERM). Thanks to the contribution of genetic engineering, various enzymes specific to pigmented skin have been discovered, in particular the enzyme TYRP 1 (Tyrosinase-Related-Protein 1). The study of the functioning mechanism of these enzymes makes it possible to better understand the phenomenon of melanogenesis in individuals with pigmented skin.
In 2011, surrounded by a team of experts in black & dark skin, Abd Haq BENGELOUNE, a young biomedical engineer of Senegalese origin, based his work on genetic engineering to create the IN'OYA Laboratory.
Objective: to set up the 1st effective dermo-cosmetic "anti-spot" treatment with no side effects, which takes into account the genes specific to black, dark and mixed skin.
Accompanied by the largest French research laboratories (CNRS - UMR 7273 & INSERM - UMR 911) and supported by innovation support structures (BPI France, DAP, PACI...), the IN'OYA Laboratory is rewarded, since its creation, during numerous competitions (the Lighthouse "Euromed 2011", Africangels "Best African Entrepreneur in France 2011" & La Provence "the Trophies of the Economy 2012").
IN’OYA’s dermatocosmetology research at the service of black, dark, and mixed skin tones.
IN’OYA, a pioneering laboratory in dermo-cosmetic care for black, dark, and mixed skin tones, is committed to offering you innovative, clinically proven, and ethical products without side effects. Recommended by dermatology and aesthetic professionals, our skincare products are the number one reference in dermatology for anti-spot treatments.
At IN’OYA, the health and beauty of pigmented skin are at the heart of our research. Each product, formulated with natural active ingredients without hydroquinone or parabens, shows visible effectiveness within 28 days to treat dark spots, acne, and uneven skin tone. Our scientific research, conducted in collaboration with globally recognized organizations such as INSERM and CNRS, has allowed us to patent our formulas. Our dermatology products are 100% Made in France, ensuring quality and traceability.
In a responsible and ethical approach, IN’OYA voluntarily limits the number of skincare products in its range to avoid waste and overconsumption. We offer personalized advice for optimal daily use, with effective results. Trust and closeness with our community of users around the world are the guarantees of our expertise in black, dark, and mixed skin tones.
The natural ingredients used in IN’OYA formulations are sourced from the Great Green Wall area in Africa. This commitment to the planet allows us to benefit from the biodiversity of plants, fight against climate change and desertification, and transform the lives of millions of people in a sustainable way by creating green and productive ecosystems in North Africa, the Sahel, and the Horn of Africa.
IN
innovation
oya
African goddess