OYA MAG

Guest of the month - Cécilia D'Almeida

Cécilia D'Almeida, invitée du mois de septembre du Laboratoire IN'OYA

Every month, the IN'OYA Laboratory invites you to meet one of its distribution partners !


The guest of the month of September 2015 : Cécilia D'Almeida, creator of PROVI'AL COSMETICS – Ethnilink

Our guest of the month is Cécilia D'Almeida, director of the PROVI'AL COSMETICS boutique, a multi-ethnic concept store located in the 20th arrondissement in Paris and who has trusted IN'OYA products for 2 years. Specialized in multi-ethnic beauty, her shop offers support to customers through personalized advice: makeup, body care, face, hair ...  

Meet Cécilia to learn more about her concept store !


Cecilia, why did you decide to create PROVI'AL COSMETICS, dedicated to multi-ethnic beauty? How is your concept store different from others located in Paris and its region ?    

Being myself a user of multi-ethnic products and 11 years ago finding no answer or appropriate advice in existing stores, the idea of creating the "advice concept" was born.
Provi'al Cosmétics is a selective concept store focusing its purchasing strategy on controlled products, having proven their effectiveness.

One of its main objectives is to provide effective solutions to customers by helping them accept themselves and be proud of their skin and hair, while fighting against the use of certain prohibited products, including hydroquinone (used from the age of 8) and straighteners from the age of 2.

Black and mixed skins are sorely lacking in accompaniment in ethnic convenience stores. 
Faced with this observation, we have developed this singularity "Ethnilink", based on the personalized advice and follow-up of our customers, in order to meet their expectations in terms of results.

How is a customer who would go to your store taken care of, and what services are available to her ?

Specialized in consulting and coaching (hair, makeup, slimming), we take care of customers as soon as they arrive in store: diagnosis, targeting of real needs, use of products and follow-up.


Boutique Provi'al

Why did you choose to offer IN'OYA products in your shop ?

We chose IN'OYA products because they met a real need of our customers.

We were looking for products capable of treating certain chronic problems of matte to black skin (depigmentation, excess sebum etc ...) and IN'OYA was able to respond to them thanks to its unique and targeted formulations. 


What is the next workshop you will offer with IN'OYA ?

The next workshop we would like to offer with In'oya will be focused on acne-prone skin. 

Indeed, many customers suffer the harms and have the consequences of the tasks. The goal is to provide answers upstream before acne does too much damage, thanks to the OYA SKIN DIAG diagnostic device and products.


As a multi-ethnic beauty specialist, what beauty advice would you give to our "OYA" to take care of their skin?

The first thing would be to relearn how to take care of yourself, while combining pleasure and efficiency. Do your scrub /mask every week, remember to clean your skin before going to bed using suitable products. Transmit the right gestures to the little girls who will be the future mothers, users and ambassadors of tomorrow.

Today, we are fortunate to have laboratories like IN'OYA creating products intended (at the research level) for our skins. So let's use them!

IN'OYA chez Provi'al Cosmetics


Find soon the IN'OYA team in the Provi'al Cosmetics shop! See all our entertainment dates

Thanks to Cécilia D'ALMEIDA - Creator Provi'al Cosmétics - Ethnilink

Provi'al Cosmetics – Ethnilink :

73 Rue Saint Blaise
75020 Paris
01 43 56 38 42
http://ethnilink.fr/