OYA MAG

Raki [@makeupbyraki], In'Oya Ambassador & Makeup Influencer

 influencer makeup black skin Raki

This month we caught up with Raki, an influencer known as Makeupbyraki on Instagram and Raki on YouTube.

RAKI, WHAT DO YOU SHARE ON YOUR SOCIAL NETWORKS?

As my @ Instagram indicates I mostly share makeup. I like to create new looks, use different colors and materials and make a video of it. I also share in my Instagram stories, my opinions on products (skincare, makeup, decoration and even food!)

RAKI, CAN YOU GIVE US 3 CHARACTER TRAITS TO DEFINE YOUR PERSONALITY?

  • Loner : I like to do things alone (shopping, restaurants, travel)
  • Curious: Learning new things (whether it's new makeup techniques or learning more about logistics I'm interested in everything) but also testing new products
  • Neat: I like to take care of myself (braiding my hair alone...)

WHAT ADVICE WOULD YOU GIVE TO SOMEONE LOOKING TO GET STARTED ON INSTAGRAM?

Don't take criticism to heart and do what we really enjoy. I started Instagram in 2016 while in college, I was away from my parents and couldn't afford to go home every weekend. So I started filming makeup videos that I kept to myself at first, then a classmate advised me to post them on Instagram. I received a lot of encouragement and criticism but I didn't give up.

When I started my goal was to work with the brand Makeup Revolution, 1 year after publishing my first video I was chosen to be part of their international PR list. I receive the brand's news every month. I'm proud of this evolution.

YOU ARE ONE OF OUR AMBASSADORS BUT HOW DID YOU KNOW ABOUT THE BRAND IN'OYA?

I found out about the brand through @Kokoetco on Instagram who features makeup content like me. I really like IN'OYA products because they have helped me improve my skin. Working with the brand, I'm always looking for ideas to showcase the products in different videos.

In'Oya in Senegal - Oya Time Center

WHAT DO YOU THINK OF THE INSTALLATION OF IN'OYA IN DAKAR THROUGH THE CREATION OF THE OYA TIME CENTER?

I can't wait to go back on vacation to visit it. I think it's a very good initiative because except in pharmacies, it's complicated to find good skin care products. Many women in Senegal think that only fair skin is synonymous with beauty. I hope that the consultants will be able to alert as many women as possible to the dangers of these lightening products.

box set I treat my spots IN & OUT

YOU WERE ABLE TO TEST OUR SET I TREAT MY SPOTS IN & OUT, WHAT DID YOU THINK?

Before using this box set I had very granular skin and hyperpigmentation spots around my eyes and mouth because I never used sunscreen. These products really helped me. I have been able to get my skin smooth again and I see my hyperpigmentation slowly but surely fading. I also made a video with it.

IF YOU HAD TO CHOOSE THE NEXT IN'OYA SKIN CARE PRODUCT, WHAT WOULD IT BE?

I would choose a makeup remover balm, as it is the only product in my routine that is not from IN'OYA.

WHAT ARE YOUR RESOLUTIONS FOR THE NEW YEAR 2022?

  • To find a better organization to move forward efficiently in my classes,
  • To post content more often on Instagram and Tiktok.
  • Expand my Instagram page for benefits before wedding season.

Finally being grateful for all that I already have and being proud of myself for all that I have been able to accomplish.