Can you tell us about the Ewa Ethnik association?
The Ewa Ethnik association (which means "ethnic beauty" in Yoruba) is a non-profit association that seeks to inform, raise awareness and warn about artificial depigmentation (bleaching or whitening) of skin and its dermatological and systemic (general) consequences.
Why did you decide to fight depigmentation?
First of all, the consequences of skin whitening are unfortunately not well known by those who do it. We noticed that most people who whiten their skin don't react to such comments as "You should be proud of being black", "Light skin doesn't mean beautiful" or "Whitening shows a lack of self-confidence". But when we talk to them about the consequences – not just aesthetic but systemic – these people begin thinking about what they're doing that can be life threatening!
Second, during our research and contact with artificial depigmentation specialists, we realized that many people who do it are trying to even their complexion after the appearance of unsightly spots caused by hyperpigmentation (following acne, for example) or to "brighten their skin" which they find dull. These people use whitening products "by default" because they don't know which products to use to fix their skin problems. These two reasons encouraged us to focus our actions on raising awareness to the consequences of skin whitening, to direct people who whiten their skin to specialized health professionals and to offer safe solutions.
What are the consequences of artificial depigmentation?
Artificial depigmentation has both dermatological and systemic, or general, consequences. We've seen numerous cases of skin infections (scabies, mycosis, etc.) because skin is damaged and no longer has the necessary defences to fight infection agents, serious skin healing problems (which, following a Caesarean, can lead to death), severe acne, excessive sweating (these people often have strong body odour), excessive hair growth (abnormal development of hair on the face), etc. With regards to system complications, people can suffer from hypertension, diabetes, renal and obstetric complications (poisoning of the newborn), infertility, depression, cancer, etc.
What advice can you give women who use or want to use whitening products?
We focus on the fact that it is possible to stop whitening and see your natural skin once again! The process may take a while, and they should work with a dermatologist. But most of all, it's about not putting their lives in danger by using whitening products.
Several years ago, people could still say, "There aren't any products for dark and olive skin." But today, numerous safe and effective cosmetic products exist to even and brighten the complexion. You can do a simple online search to find these products.
Why was it important for you to have support like that from IN'OYA Laboratoire for your efforts?
IN'OYA Laboratoire addresses the main problems people with dark and olive skin face: a need to even and mattify their complexion. We have the shared objective of offering safe, effective and legal products. It seems obvious to join forces to better inform, raise awareness and warn about the dangers of artificial depigmentation. The Ewa Ethnik association is grateful to IN'OYA Laboratoire for its support since we began our awareness raising efforts among our communities!
Find out more at ewaethnik.org
Be the first to comment!